The Creative Industry Leader intent on building nongendered marketing

Rani Patel Williams is working to rebuild the structure of marketing; creating long-lasting social and cultural impact for womxn and the youth of today, and tomorrow.

Rani Patel Williams (she/her) is a highly necessary voice of change within the advertisement and marketing industry. Through campaigns, initiatives such as #BrandShareTheMic, and her written work, Patel Williams is continually unpicking the lazy habits of a predominantly white cis male industry; intent on disrupting gender and racial divides for a more inclusive future. Having written an open letter to the industry asking it to admit it's blatant racism, published on The Marketing Society, Patel Williams is determined to use her voice of experience to challenge the norm and present solutions for change. We sat down with this powerhouse of a womxn to discuss the motivations behind her mission, taking us deeper into the destructive nature of gendered and biased marketing.